Some people think that making money is bad. Ed Slinin disagrees. But, those folks argue, money makes a person stop caring about others, it makes them start caring more about the bottom line than about the people they serve or the employees that depend on them. And, while Ed Slinin agrees that this can be true for some people, he is living proof that these ideas simply do not apply to everyone. Yes, Slinin says, there are many things one must do to make money in business, but none of them have to be putting the bottom line ahead of the people you serve. What, then, can a businessperson do to make money while taking care of both his customers and his employees? Here are four points Ed Slinin exemplifies:
Sticking with what works helps you make money. One need not make a fortune on the misfortune of others. Business can be both respectful and profitable at the same time. According to Ed Slinin, there are some things you learn in your particular line of work that continue to work no matter what level you grow to. Keeping your mission and vision simple and focused on what works, will not only help your bottom line, but it will also help your customers understand what to expect and teach your employees how you measure a job well done and where their priorities should be each day they come into work.
But sticking with what always worked is not enough. According to Ed Slinin, another important factor is a willingness to grow and change. Innovation is the lifeblood of any business that desires longevity. You have to be willing to try new things, to experiment with new technologies and adapt to changing markets. Slinin points out that the history of business is littered with the ruins of businesses that refused to grow or change or adapt their business models in the face of a changing marketplace. Those businesses simply do not make it. You have to be as willing to try new things as you are comfortable with what you know already works.
But sticking with what got you there and being willing to innovate are also not the end all be all. According to Slinin, his company, Corporate Transportation Group (CTG) is a moneymaker, in part, because it is dedicated to doing business the right way. Be efficient, be flexible and demand your personal best in quality and value all the time. That, says Ed Slinin, is the only right way to do business. If something is not working, change it. If something can be done better, change. Do things the right way. Never sacrifice long term success on the altar of making a quick buck. After all, that quick buck tends to spend even faster.
And that leaves the fourth and final point – take care of the customer. If you want to really make a ton of money, says Slinin, do a better job of taking care of people than the next guy. They will choose you every time…even if you cost more. So, with these four priceless points in mind, get out there and make some money!